ABOUT
We believe sales is a science.
We believe sales is a physchology.
We believe sales is mathmatical data driven analytics.
We believe sales is an art.
We use a sales centric approach in all of our services
STEP – 1
RESEARCH
Usually our approach begins with conducting a competitive analysis of a business to gain an understanding of successful digital strategies that are being used by its competitors.
Then we reverse engineer them, improve them, and implement better strategies for our clients.
We also research product/services keywords that are relevant to our clients business so that we can create a website with content that is fully optimized for search engines.
STEP – 2
BUILD
After completing our compeitive analysis, we begin building the website utilizing a valuable keyword mapping structure so that it is search engine friendly for high-volume relevant keyword searches.
Then we focus on the design to ensure the website is visually engaging with a friendly user experience.
The finsihed product is a website that both search engines and humans can easily navigate and understand with built-in analytic measuring tools to provide traffic data.
STEP – 3
SELL
Once we have built a search engine optimized website using a high search volume keyword mapping tactic, then we create and launch digital marketing campaigns.
There are different campign types. A pay-per-click (PPC) campaign can deliver quick results. This comes at a cost, each time a user clicks on the ad it will result in a cost (pay-per-click).
Search Engine Optimization (SEO) marketing campaigns produce organic search results minus the cost-per-click. SEO takes much longer to produce results.
STEP – 4
OPTIMIZE
After launching marketing campaigns, we analyze and improve metrics.
We study website metrics to measure bounce rates, traffic sources, time spent on each page, traffic flow and conversion rates.
We also study each advertising campaign metric to determine which ads are producing the highest conversion rates and click rates.
Then we adjust and optimize the website, ads and campaign strategies so the result is a low aquisition cost with a high return ratio.
WE CONNECT BUSINESSESWITH CLIENTS
STUDY YOUR COMPETITORS STRATEGIES.
THEN DO IT BETTER
Meet Rob
owner
Rob Carroll had over a decade experience working in the field of website design and digital marketing before deciding to launch Effxct. Rob grew uneasy with the ‘touch and go’ structure in larger marketing agencies and wanted to offer a quality over quantity service. So Effxct was born. Rob remains involved in every aspect of every project from launch to completion. Rob loves to talk all things marketing and anything about the (six-time superbowl champions) Pittsburgh Steelers.
EFFXCT is based in Tampa, Florida but our services are available to the world. We offer convenient appointments via phone, video calls and screen-sharing applications.